Top 5 Social Apps on Android in Australia: Q1 2023 Performance

In Q1 2023, the top 5 social apps on the Android platform in Australia—TikTok, Facebook, Instagram, Reddit, and X—exhibited diverse trends in weekly downloads, revenue, and active users.

TikTok from TikTok Pte. Ltd. experienced a steady weekly revenue, peaking at approximately $263K in the week of March 20. Weekly downloads saw fluctuations, reaching a high of 30.7K in the last week of December but dipping to 15K by the end of March. Active users remained relatively stable, hovering around the 1.97M mark throughout the quarter.

Facebook, published by Meta Platforms, Inc., saw a gradual increase in weekly revenue, peaking at around $17K in early March. Downloads maintained a consistent range, with a slight peak of 20.8K in late February. The app's active users remained robust, averaging over 5M weekly.

Instagram showed a significant rise in weekly revenue towards the end of Q1, reaching approximately $9.2K in the final week of March. Downloads remained steady, averaging around 14K weekly. Active users consistently hovered around 3.5M, indicating strong user engagement.

Reddit saw moderate revenue trends with a notable peak of $772 in the last week of March. Downloads fluctuated, peaking at 12.9K in the week of January 23. Active users remained stable, averaging around 610K throughout the quarter.

Lastly, X from X Corp. experienced a sharp increase in weekly revenue, reaching approximately $3K by the end of March. Downloads showed a slight decline, starting at 7.7K in early January and ending at around 5.7K in March. Active users remained relatively stable, averaging around 810K weekly.

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